Photag
Features

AI at the service of race photography

From bib number detection to online sales, here is everything Photag automates — for participants, photographers and organizers.

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The heart of Photag

AI technology

Automatic identification

The AI reads bib numbers (OCR), even partly hidden ones, and recognises faces. Every shot is indexed on its own — no manual sorting.

Instant search

By bib number or selfie, your photos show up in seconds.

Fast delivery

Photos go online very soon after the race, not days later.

PHOTAG

Protected previews

Before purchase, previews are watermarked and faces are marked. The clean HD version is only delivered after payment — protection against theft.

For photographers & organizers

Monetisation

Built-in sales

A ready-to-use store for each event: buy single photos or a pack, Stripe payment, Photag commission from 10%. Free photos mode available with the Organizer plan.

Email campaigns

Import a CSV and send "your photos are ready". Automatic tracking and follow-up.

Dashboard

Revenue, orders and average basket tracked in real time.

Upload without sorting & team mode

Upload your photos in bulk: the AI indexes everything automatically. Invite several photographers to the same event, each with their own account.

Coming soon · Mac & Windows app

Autopilot: editing becomes automatic too

Drop your photos into a folder on your computer: Autopilot edits them, crops them, straightens the horizon, sets aside the blurry ones and puts them on sale — identified by bib number and by face. Included in the Pro plan.

Discover Autopilot

Trust & privacy

GDPR by design

Explicit consent for face recognition, right to erasure at any time.

European hosting

Photos and data on encrypted servers in the European Union.

Secure payments

Stripe transactions (card, Apple Pay, Google Pay); your bank details never pass through Photag.

Frequently asked questions

It combines reading bib numbers (OCR) with face recognition. Participants search by bib number or by selfie; the two methods complement each other so no photo is missed.

No. The photographer uploads their shots with no sorting beforehand: the AI indexes them automatically by bib number and by face within minutes.

It is only switched on with the participant's explicit consent, and only to find their own photos. Data is hosted in the European Union and the face signature can be deleted at any time.

Import the participant list from a CSV or Excel file, then send the "your photos are ready" email in one click. You track opens, clicks and failures in real time, and you can schedule the send or automatically retry failed emails.

Through Stripe: card, Apple Pay and Google Pay. Funds go to the photographer or the organizer, who withdraws their earnings by bank transfer whenever they want.

Yes, with Photag Autopilot: a Mac & Windows app that watches a folder on your computer. Every photo dropped in is edited, cropped, the horizon straightened, blurry ones set aside, then put on sale — identified by bib number and by face. Autopilot is included in the Pro plan and will be available soon.

Ready to step things up?

Find your race photos, or create your gallery in a few minutes.

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