What actually makes a gallery sell
Same race, same talent: one gallery makes 3 sales, another makes 30. The difference is rarely behind the lens — it comes down to five habits, ranked here by real impact on your sales.
The Excel file of registrants
The organizer already has it to hand: the registrant export, with bib number + email address. That file is worth its weight in gold.
Ask the organizer for it
Their Excel export of registrants, just as it is. Nothing for them to prepare.
Drop it into Photag
Nothing to format: any columns, in any order — they're recognized automatically.
The AI does the rest
Every bib number is matched with its photos, and every runner gets an email with one of their photos and a direct link to all the others. One click, they see themselves, they buy.
With the organizer's agreement, of course — and the participants' consent to being photographed, which they have usually already collected at registration.
More than 10 photos per participant
That's the threshold that turns “I'm not sure about this one photo” into “I'll take the whole pack”. A runner who finds themselves in 12 images doesn't pick one — they take them all. To get there without firing away from the same spot: move around during the race, every new angle makes the pack richer.
Publish fast — the emotion doesn't wait
On the evening of the race, your runner is still telling everyone about it. Three days later, they've moved on. Every hour saved between the finish line and going live shows up in your sales.
Coming soon: Autopilot, our Mac & Windows app — automatic editing, smart cropping (rule of thirds included), straightened horizon: your photos go on sale without you editing a single one. Discover Autopilot
The finish line above all
Arms in the air, relief, the clock in the background: it's the best-selling single photo, and the one that triggers the purchase most often. If you could only hold one spot, that would be it.
And finally, the beautiful shot
Good light, careful framing, a selection with no duds: a clean gallery builds trust and lifts the basket. Blurry photos, tilted horizon? Autopilot will set them aside and straighten them for you. Quality amplifies the levers above — it doesn't replace them.
One extra tip: ask the organizer to share the gallery link on their social media and their results page. Free traffic, on top of the emails.
The Excel file + 10 photos per runner + online the same evening
=
the simulator's numbers. Often above them.
To put a number on your goal: the earnings simulator, just below.